Riddell, a recognized leader within the football community, recently introduced a new product offering designed specifically to service flag football and 7×7 athletes and teams. Now available through Riddell’s industry-leading direct sales team, customers may purchase a variety of items regularly used in flag football and 7×7 including soft-shell, non-contact headgear, soft-shell football practice pads, custom uniforms, performance apparel, footballs, flag belts, and other accessories.

Marking Riddell’s first major entrance into the rapidly growing non-contact football market, the integration of these products into the football line underscores the company’s charge of advancing athlete protection and performance for all participants in all game types and at all levels of the sport. Additionally, participation trends are pointing to flag being an entry point into tackle football, which continues to be Riddell’s core business.

As a key step toward realizing Riddell’s vision of supporting flag football and those that play it, the company is announcing a strategic distribution partnership with GameBreaker, a leading producer of soft-shell headgear and apparel designed specifically for the non-contact game. This partnership allows Riddell to provide GameBreaker products as part of its regular team sales offering.

“We’ve been observing the explosive growth of flag football for some time, and we believe it, coupled with the recent momentum in tackle football, represents an exciting future for the sport,” said Kyle Borland, SVP of Institutional Sales at Riddell. “GameBreaker has established itself as a key player in flag football headgear and apparel, and this partnership allows us to expand our reach to a broader audience of athletes who demand these products.”

“As leading brands with shared values around player protection and product innovation, GameBreaker and Riddell teaming up is a win for the football community,” said Mike Juels, Founder and CEO of GameBreaker. “We are eager for Riddell customers to tap into GameBreaker’s catalog of customized products designed specifically for the emerging flag and 7×7 formats and look forward to seeing them worn on the field soon.”

Further demonstrating its enthusiasm around the sport, Riddell will also be making a product donation to the first-ever UA Next All-America Girls Flag Football Game hosted by Under Armour, taking place in January. This donation will provide GameBreaker’s top-tier flag football headgear and custom-designed flag belts to the elite athletes participating in the game.

To learn about new product offerings from Riddell, participants and teams can contact their local Riddell sales rep or visit Riddell.com for more information.

About Riddell

Riddell was founded with a goal of giving back to the football community while advancing and improving athlete protection. As the long-standing leader in football head protection and protective athletic equipment for 95 years, Riddell is leading the game to a strong future by creating a path to next generation protection. Riddell also offers best-in-class reconditioning services to help ensure athletes have access to clean, sanitized, and recertified equipment. Off the field, Riddell’s licensed collectibles business is regarded as the cornerstone of football collectibles for fans and collectors of college and the NFL. For more information, visit www.Riddell.com and follow @RiddellSports on Instagram, X, Facebook, TikTok, LinkedIn, and YouTube.